CtrLoop
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AI workers for consumer brands

Win on Amazon, Flipkart and quick commerce - the crew watches every SKU, makes the call and fixes it, without growing the team.

What the crew does for brands

Watches every SKUPrice, rank, stock and content - yours and your rivals'.
Makes the callKnows which SKU, which channel and which move matters most.
Fixes itReprices, fixes listings and protects your brand - with your OK.
The problem

Marketplaces move hourly. Teams move weekly.

The gap is where margin leaks.

Price & rankRivals change prices and win the top slot hourly. Teams check weekly.
Listings & availabilitySuppressed listings, wrong content and dark-store stock-outs go unseen for days.
Ad spendBudgets keep running on SKUs that are out of stock or losing the Buy Box.
Money leakageFees, returns and claims nobody has time to reconcile.
One brain, every channel

Every SKU. Every channel. One crew.

The crew watches all the places your products sell - and acts where it matters.

Marketplaces & quick commerce
Amazon
Flipkart
Quick commerce apps
Every other channel
Your D2C store
Modern trade & retailers
Distributors & general trade
One view of every SKU, on every channel
Workflows by team

One crew, every brand team.

For sales & category teams
Shelf Watch
Price, rank, Buy Box, stock and content for your SKUs and rivals', every day.
Repricing in guardrails
Moves price inside the floor and ceiling you set, with your approval.
Listing & catalog fixes
Finds suppressed or broken listings and fixes the content.
Brand protection
Flags lookalikes, unauthorised sellers and infringement.
For marketing teams
Ad spend shifts
Pauses spend on out-of-stock SKUs; moves it to winners.
Share of search
Tracks where you rank for the keywords that sell.
Review replies
Answers reviews and flags product issues early.
For finance & ops teams
Settlement reconciliation
Matches payouts to orders, fees and returns.
Claims & reimbursements
Finds money owed and files the claim.
Replenishment signals
Warns before a fast-moving SKU runs out.
A morning with the crew

Fixed before your first meeting.

7:00Bea scans every listing and rival
7:05Otto spots a rival's price cut and a lost Buy Box
7:06You approve Otto's move in one tap
7:08Dash updates the price and fixes the listing
9:00Your daily brief lands on WhatsApp
Why speed matters

Every hour a SKU is wrong costs money.

7.4%of retail sales lost to out-of-stocksSource: NielsenIQ, US retail, 2021
25%of intended purchases a brand can lose when it's out of stockSource: IGD Shopper Insight
8.7%more operating profit from a 1% better priceSource: McKinsey, The Power of Pricing

Built for

D2C & FMCG brands
Marketplace sellers
Quick-commerce brands
Category & brand teams
Growth & marketing teams
Finance & ops teams
Start small

Start with Shelf Watch.

Your SKUs and your rivals' on Amazon and Flipkart, tracked every day. Add the rest of the crew when you're ready.

Start with Shelf Watch

Questions, answered

Which marketplaces do you cover?

Amazon, Flipkart and the major quick-commerce apps, plus your D2C store, modern trade and distributors.

What can the crew do for a brand?

Shelf Watch, repricing within guardrails, listing and catalog fixes, brand protection, ad spend shifts, share of search, review replies, settlement reconciliation, claims and replenishment signals.

Does the crew change prices on its own?

Only within the floor and ceiling you set, and only with your approval until you choose to make a decision automatic.

How fast can we start?

Start with Shelf Watch on your top SKUs and rivals, then add workflows one at a time.

Do we need to change our tools?

No. The crew works inside the seller panels and tools your team already uses.

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