Otto, your AI intelligence worker
Otto looks across all your data, makes the strategic call, and hands it to Dash - or to you, when it matters.
What Otto does
Sees everythingMarket data, your numbers, history and goals together.
DecidesWeighs every move against margin, growth and risk.
Knows when to askRoutes big or uncertain calls to the right person.
Sees the whole picture
Every signal in. One clear call out.
Otto reads everything Bea brings in alongside your own numbers and goals - then decides what should happen, and who should do it.
Live market data from BeaYour sales & operationsHistory & seasonalityYour goals & guardrails
Act now
High confidence, inside guardrails - Otto hands it to Dash to execute.Ask a human
High stakes or low confidence - Otto sends the owner a recommendation with the why.Keep watching
Not yet worth acting on - Otto keeps an eye on it and tells you if it grows.How Otto thinks
From signal to strategy.
01
Read everythingMarket data, your numbers, history and goals - every morning and every time something moves.02
Find what changed and whySpots the shift, then traces the cause: a rival's price, a stock-out, a channel issue, a seasonal dip.03
Weigh the optionsScores each possible move against your goals - margin, growth, risk - and your guardrails.04
Decide and routePicks the best move and sends it to Dash, to a person, or back to watch.Human in the loop
Otto knows when to ask.
Otto recommendsShift this week's ad budget to in-stock bestsellers
Why: two top sellers went out of stock on quick commerce
Expected impact: protects sales on your best sellers
Risk: low
ApproveSent to DashEditNot now
You set the autonomy dial - per decision.
SuggestApproveAuto
Start with Otto suggesting. Move a decision to one-tap approval, then to fully automatic, as trust is earned. Big calls can always stay with a person.
What you get from Otto
Answers, not dashboards.
Real-time alerts
Daily brief
Weekly strategy memo
What-if scenarios
Goal tracking
What teams use Otto for
Pricing strategy
Demand shifts
Stock & supply risk
Cash & collections priorities
Compliance flags
Leadership briefs
Otto in the loop
DataBeaFeeds Otto live data
IntelligenceOttoDecides what matters
ActionDashActs on Otto's call
Questions, answered
How is Otto different from a dashboard?
A dashboard shows data and waits for someone to read it. Otto reads it for you, explains what changed and why, and decides the next move.
When does Otto hand over to a human?
Whenever the stakes are high, confidence is low, or you've asked to approve that type of decision. You set the line for each decision type.
Can Otto explain its decisions?
Yes. Every recommendation comes with what changed, why it matters, the expected impact and the risk.
Does Otto act on its own?
Otto decides; Dash acts - automatically only where you have allowed it, inside your guardrails.